Global strategy

Discuss a company of your choice(Nokia) that has recently undergone a change of strategy. Consider the reasons for this change and explain how and to what extent this has also brought about change to its strategic capabilities and to its organisational culture.

TASK

1 Choose a global company that has undergone a major change of strategy. Examples are Nokia,or Apple.
2 Discuss the reasons the company decided upon a change of strategy and the scale of the change.
3 Discuss the extent of the change on the company’s strategic capabilities and how much they have changed.
4 Consider the impact these changes have had on the company’s stakeholders and the extent to which this has changed the organisational culture.

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