Order Description
Ashley Community Housing is a housing association supporting homeless people, mainly the refugee community with housing, helping them to find employment and with health and training issues.

The organization has 3 regional offices with departments for finance, HR, management and customer facing. They have an outward focus with a plan for business development, subsidiary offices and
training. There are currently 50 employees across the three offices.

Ashley Community Housing deals with a diverse range of people from landlords to refugees, so communication is very important. Requiring properties is one of the main challenges and negotiation
skills are key. The company is usually their client’s first meeting with people in this country and cultural sensitivity is very important. Relationships need to be developed, sensitive questions
have to be asked to make an assessment. There is a resident case worker in the office to prepare clients to maintain tenancies, find people of a similar culture etc. The case worker assists in
aspects including claiming benefits and law.

Q. What is the biggest barrier that you would like to see removed?
A. Housing difficulties, finding accommodation for clients. We have hostels, but they need to move on. The private sector is difficult and the Local Authority counts them as ‘single homeless’,
which puts them low on the list.

Q. What does the company do well and what not so well?
A. We are good at listening to our clients, and have been complimented officially on our service to them. Now we need to develop a team to improve assistance to them.

Q. What is your future vision?
A. We are hoping to expand. We need to make more contacts with Authorities, need to build training services and to explore social enterprise to provide employment to our clients.

Questions:

1) From a strategic point of view I want to scale up the business so how should change management be implemented and what should be the marketing strategy? watch the link below
Employer Case 4: Osman Ishal: Ashley Community & Housing