1.a brief international profile of chosen retail organisation(7-eleven)
2.motivation to internationalised
3.methods used in identifying : foreign markert,reducing to shortlist of probable TM,reason of chosen TM with very brief rationale
4.Analyse the chosen TM in term of market/industry drivers,competitors,consumers& consumers demand
5.Perceptual Map showing intended position in the TM and rationale
6.Brief Recommendation(Go Because ,if ,no go because /unless)

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