Paper , Order, or Assignment Requirements

Global Marketing and R & D

1. Scenario:

Read the chapter opener on the Burberry’s Global Brand strategy. B. Address the following:

Identify the pros and cons of a company having a central marketing department that makes decisions for marketing the product in every market. Identify the pros and cons of a company having a single message for all markets. Would Burberry be more successful with a single marketing strategy for all markets or different marketing strategies for different markets. C. Essay Requirements:

Write three pages in response to all of the items in section B. Include a minimum of 3 authoritative references to support your paper.