Global Business Plan Paper – Walmart in India

Determine the marketing mix specific to your selected global product or service and explain your choice of marketing mix. Prepare a

marketing plan that addresses product modification, pricing, promotional programs, distribution channels, and e-business in your chosen

country. Include market indicators and trends for your product or service.
Prepare a financial overview for your global venture. Include a chart that represents the general budget for your global venture. Explain

how your company deals with foreign exchange risk for your global operation.

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