George Washington University

Master of Professional Studies in Publishing

College of Professional Studies

PSPB 6203 DE- Business of Publishing

Week 4

TITLE BUDGET HOMEWORK

Prepare a Title Budget for the following professional book:

AUTHOR: Arthur F. Blankquist

TITLE: A Course in Elementary Particle Physics

Pages: 400 Trim Size: 6 x 9 Average Discount: 20%

Sales Estimate: 2,000 copies 1st year

Decline by 50% each year after

Publisher gives away approximately 200 copies the first year and 100 in years after initial publication
Returns: 15%

Author Royalty: 10% on net sales.

Plant Cost: Composition $20 / page

Printing Cost: 3,000 copies: $12,000 with additional 100os at $1,800

Cover design: $1000

Cover art: $500

No text illustrations

Note: Your press’s inventory write-down averages 1% of net sales.

Prepare the title budget for the book above and write a brief justification for why you chose the price and print run for this book. The title budget
must have a gross margin of at least 65%. (Fill out the blue cells on the title budget spreadsheet-)

Week 4

TITLE BUDGET HOMEWORK

Prepare a Title Budget for the following trade book:
AUTHOR: Laura R. Peterson

TITLE: Five Reasons Why

Pages:250

Trim Size: 5 x 8

Average Discount: 45%

Sales Estimate: 10.000 copies 1st year

Decline by 50% each year after

Publisher estimates 500 free copies for books life.

Author Royalty: 6396 on net sales

Returns: 25%

Production Cost: Composition $151 page

Cover Design: 32000 including cover art

Printing Cost: 10.000 copies: $20,000

Add’l 1.000: $800

Your press’s inventory write-down averages 1% of net sales.
The publisher says that the book will require a gross margin of 55% to be accepted for publication.
Prepare the title budget for the book above and write a brief justification for why you chose the price and print run for this book. (Fill out the blue
cells on the title budget spreadsheet.)