General Mills a Strategic Analysis
Order Description
Complete the following as a strategic analysis of General Mills (the U.S. based food service company).

Vision Statement and Mission Statement
If the company has existing vision and mission statements ensure all parts are covered and make changes as appropriate. Justify your changes and the content in 1-2 paragraphs.

Case Abstract
Executive Summary

External Audit
Opportunities
Threats
Competitive Profile Matrix
EFE Matrix
Internal Audit
Strengths
Weaknesses
Financial Ratio Analysis
Net Worth Analysis (in millions)
IFE Matrix
SWOT Analysis
SPACE Matrix
Grand Strategy Matrix
The Internal-External (IE) Matrix
QSPM
Recommendations
EPS/EBIT Analysis
Epilogue

Recommendations and Conclusions