Description

Assessment Task
1. Using appropriate academic models and concepts identify GE’s core
competences and capabilities and discuss their effectiveness in supporting the
corporation’s success up to the date of the case. (30%)

2. Outline and discuss at least two strategic options for GE over the next five
years from the date of the case, with a recommendation as to which you
recommend. Your answer should draw on your earlier analysis. It may also
include independent research on GE, commenting on GE’s current strategy.
Applying suitable academic models such as Kaplan’s Balanced Scorecard show
how strategy could be monitored and evaluated. (40%)

3. Drawing on sources such as Gary Hamel, compare and contrast Jeff Imeldt’s
management approach to his predecessor Jack Welch’s, and give your opinion
as to which is more suitable for strategic leadership in today’s VUCA (volatile,
uncertain, complex and ambiguous) world, and why? (30%)