food and wine tourism project plan

Order Description
project region
hunter valley in new south wales- au

Reportformat,withheadings,executivesummaryandtableofcontents.Ensure title page has all relevant information (student names, student numbers, workshop time, tutor, and
name of winery and region).
The report should show evidence of further research in your chosen topic area from relevant journal papers. You will need to have at least 5 journal references with
additional material from other sources such as books and websites. You will need to use APA 6th edition referencing style and ensure all on references are cited in
your report.
You can add interviews or any other innovative techniques to support your referenced material. The report, however, must be written in third person (i.e., avoid words
such as “I”, “my”).
The purpose of the Case Study is to develop ‘your own’ Winery which would include a Cellar Door/Tasting Room and Food operation in a given wine region. This will
require your group to evaluate the region, potential competitors, and tourism initiatives of the region. You can choose where you would like your winery to be located
within a wine region which is also where your cellar door will be located.

Environmental Analysis
Perform an environmental scan of the region/state/country where you are situated. Our external scan will follow the PEST analysis which is used to identify the
external forces affecting an organisation/making. This process means that we are going to look at four external variables covering possible Political, Economic,
Societal, and Technological changes.
 Political
Political factors can create advantages and opportunities for organisations. Conversely they can place obligations and duties on organisations. Political factors
include the following types of instrument:
– Market regulations
– Trade agreements, tariffs or restrictions
– Tax levies and tax breaks
– Type of government regime e.g. communist, democratic, dictatorship
 Economical
All businesses are affected by national and global economic factors. National (and global) interest rates and fiscal policy is set around economic conditions. The
climate of the economy dictates how consumers, suppliers and other organisational stakeholders such as suppliers and creditors behave within society. An economy
undergoing recession will have high unemployment, low spending power and low stakeholder confidence. Conversely a “booming” or growing economy will have low
unemployment, high spending power and high stakeholder confidence.
A truly global player has to be aware of economic conditions across all borders and needs to ensure that it employs strategies that protect and promote its business
through economic conditions throughout the world.
 Social
The third aspect of PEST focuses its attention on forces within society such as family, friends, colleagues, neighbours and the media. Social forces affect our
attitudes, interests and opinions. These forces shape who we are as people, the way we behave and ultimately what we purchase.
Population changes also have a direct impact on organisations. Changes in the structure of a population will affect the supply and demand of goods and services within
an economy. Falling birth rates will result in decreased demand and greater competition as the number of consumers fall.
 Technological
Technological advances have greatly changed the manner in which businesses operate. Organisations use technology in many ways, they have
1. Technology infrastructure such as the internet and other information exchange systems including the telephone and conference calling.
2. Technology systems incorporating a multitude of software which help them manage their business.
3. Technology hardware such as mobile phones, computers, photocopiers and fax machines which transmit and record information.
approx 1000 words

marketing strategies and recommendations
Based on your analysis, develop strategies for the organizations’ wine tourism business. You should also conduct research from relevant literature to support your
strategies. Provide enough detail so that the manager of the organisation can implement your recommendations. Include advertising, promotions, channels of sales.
These strategies should be separated by concepts, and numbered appropriately eg 5.1, 5.2 etc. Approx. 400-450 words.