In 1,750 words undertake a feasibility study to explore the potential viability of a business idea or social enterprise and present your findings. You are only allowed to go above or below this word count by 10% otherwise marks may be deducted. Marks will be awarded as follows:

· Introduction to the business idea (10%)

· Establishing the feasibility of your idea (10%)

· Market research and competitor analysis – is there a demand for your product/service? (20%)

· Financing an enterprise – how much do you need and where will finance come from? (10%)

· Operational issues – getting your product/service to market (10%)

· Pricing strategy – engaging with the market (10%)

· Summary and Recommendations (10%)

· Use of resources and research (10%)

· Structure, style, language and presentation of work (10%)