Paper, Order, or Assignment Requirements

You are only required to answer part 2 in the instruction file attached which is Individual Supporting Contributions to Group Presentation

Part 1 (YOU ARE NOT REQUIRED TO DO THIS PART)

As a team of strategy consultants, you are required to conduct research on a company of your choice that has enjoyed, or deemed to have enjoyed, significant performance success in recent years, as measured by quantitative and qualitative data, relative to other firms in the industry.  Drawing on relevant models, concepts and theories covered in this module and those gathered from your extensive group and individual research attempt the tasks below:

Task 1

Conduct an environmental and competitive analysis of your company and explain whether its success is strategically sustainable. Make sure that you present a working definition and framework of strategic success as well as solid data based on researched materials to support your case ( 20 marks)

Task 2

Identify and discuss the possible strategic trajectories or paths that your chosen company could follow in order to break away from its current industry and open up new market opportunities in spite of its current success. Justify your argument. ( 50 marks)

Task 3

In relation to evidence on your chosen company, discuss the view that innovation and creativity are critical components of strategic performance. (10 marks)

Task 4

Critically evaluate your research findings and explain what lessons you, as a group of consultants, have learnt from this assignment that may be of benefit to your academic and professional development.  (10 marks)