Choose one of the organizations from the list below and examine the key external factors affecting the business by applying the PESTEL framework for one of the emerging markets. This should include a detailed situation analysis using theory to underpin your discussion.
Examine the key drivers of globalization and how these have impacted upon the business at present.
Identify TWO challenges and TWO opportunities presented by the external environment which may impact on the business in the future.
Choose one organization to base your report on: Either Nando’s, Tesco, McDonald’s, Dyson or Nokia.

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