1) Cortese offers three models (pp 94-100) that may explain the way minorities have historically been presented in ads: Equal Presentation Model; Social Reality Model; and Cultural Attitudes Model.
Answer a and b or both parts of c for question #1:

1a) Which of Cortese’s models do you feel is used most often these days? Present and defend your reasoning;

and

1b) Which model you feel could prove the most problematic i.e., lead to negative stereotyping? Present and defend your reasoning.
Or:

1c) If you don’t feel any of Cortese’s models are still applicable:

1) Present your own model/approach that describes the way minorities are presented in advertising today; and

2) Defend your position and provide an example of your own model.

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