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Subject: Leading Innovative Organisations.
The task is in the page 13 of “Module Guide” file(Task 2). This is a group report that required us to analysis a company, the company we chosen is “Egginton”. Please analysis Egginton comprehensively, such as shortcomings and advantages. Use more academic model, such as SWOT, PEST, Porter’s 5 forces. And give some suggestion for their future development. Their next strategy is open up the market of USA and China, you can write the report around this strategy.
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