Economics/Marketing Outline

Economics/Marketing Outline

Objective 1: Examine basic economic principles with current examples.
Prices and quantities are the most directly observable attributes of goods produced and exchanged in the current market. Consumer demand explains how prices increase or decrease in the market.

Learning Activity #2: Economics/Marketing Outline
Review the economic factors that affect businesses at:
Select a publicly traded company. The following elements regarding economic impact on the company should be addressed in outline form. Marketing elements will be added in Week Five.
1. Demand and Supply
2. Marginal and Total Utility
3. Money and Banking
4. Economic Growth and Development
5. Income and Employment
6. General Price Level
7. Trade Cycles
8. Inflation
9. Recession
10. Exchange Rate
11. Rate of Interest
12. Government Regulations

The Purdue Owl website provides information on the development of an outline at

APA format is required for this assignment. A title page, citations, and a reference list should be included.

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