The subject is E-Marketing. our product is “Smart Furniture and we would like to be establish in Dubai we have to decide a business model example either brokers, retailers or advertising only about smart furniture. and in respect for the subject we have ti create later on a blog to advertise on it . Develop an e-marketing plan for a “pure-play”e-business specializing in living in small spaces in the UAE OR promote a cause of your choice. • Section One- Explain the business from your perspective: the need, segmentation, potential revenue sources, (1 page). • Section Two: Give an overview of your proposed business; SWOT analysis; & marketing plan (except for emarketing). The strategic marketing plan includes: segmentation, targeting, positioning or value proposition, consumer behavior, contact points, communication objectives and measures (see slides & book). Consider alternatives for monetization. Remember costs. (3 pages) • Section Three: Your detailed emarketing plan. Develop a wordpress blog facebook, linked-in, youtube, Twitter, SMS, link-exchanges, content (videos? Reports? Interviews, etc.), ads and any other media you consider useful.

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