•Develop a written analysis of the following topic: Does the Ocala/Marion County area have a Sustainable Competitive Advantage in attracting major industry and/or major distribution facilities to the area? This project includes three primary sections, including:

1. Market Analysis – Using Porter’s Five Forces, evaluate the competitive strengths and weaknesses of the Ocala/Marion County area (3-5 pages). Include a cover page, using APA format. Use the following SBA page as a guide to identify your target market and develop your competitive analysis:
https://www.sba.gov/starting-business/write-your-business-plan/market-analysis

2. Strategic Positioning Analysis – Based on your market analysis, define the Ocala/Marion County area’s Unique Selling Points (of most value to current and potential industries). What strategies can the area employ to gain sustainable competitive advantage? Develop a business plan that identifies and utilizes the Ocala/Marion County area’s Unique Selling Points and distinguishes it from other areas of its size. (3-5 pages). Use the following SBA page as a starting point to identify the area’s vital Unique Selling Points:
https://www.sba.gov/starting-business/write-your-business-plan/how-make-your-business-plan-stand-out

3. Executive Summary – Write a one page Executive Summary of your Strategic Positioning Analysis (1 page)

Category: Essays