DISH network corp research

Order Description
350-400 words
Direct Approach
Essay should answer following questions
1. Who do they ‘say’ they are? Examine the company’s external communications, i.e. website, annuals reports, advertising. What is the perception they want you to believe of them? How do they create that image? What types of media is utilized to communicate to the public?
a. Who is their target audience? View company website and cite. Are their communications in alignment with this audience? Read external credible sources to assist in your determination. Cite sources.
b. What patterns do you see in their word choices? Note if they are emotional or logical. Are their words in alignment with their values? Support your opinion.

2. Research the company’s current situation in the media. What do trusted, credible sources say about the company? Is their image portrayed credible and trustwothy? We need to know what is happening to understand how partnering with them might affect our company’s reputation. Cite sources.