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Read and review the article “Differences in Generation X and Y: Implications for the Organization and Marketers” by Reisenwitz and Iyer. (Note Make sure you read the correct article because there are others under this link) http://www.mmaglobal.org/publications/MMJ/MMJ-Issues/2009-Fall/MMJ-2009-Fall-Vol19-Issue2-Complete.pdf#page=112
In your initial posting, discuss the concepts that caught your attention and why they did so. Support your posting with quotes from the article. Next, respond to at least two classmates’ postings adding new insights to this discussion. Writing that is specific and interesting will receive more points.
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