For the Diageo alcoholic beverage company Identify one major challenge according to the business context , explain why the problem is strategically significant for the company and address it, and come up recommendations to come with the problem:
Essay question as it is in the course outline : For The Diageo company, choose one of the following corporate functions: – marketing, – HRM, – accounting/controlling, or – business information systems. Use your chosen function as a perspective from which to analyse the company’s strategic business context. Within this context, analyse one major responsible management challenge the company faces and make recommendations for how the company should address this challenge. These recommendations should explicitly take into account the company’s strategic aspirations and the resource constraints it faces. You should clearly indicate and justify how these recommendations are practicable and realistic in the context of the company’s existing systems for addressing social, environmental and/or ethical issues, and how these systems could be further developed and changed to fully implement your recommendations.