Using Course Textbook answer 6 questions
Coombs, T. W. (2014). Ongoing Crisis Communication Planning, Managing, and Responding (4th ed.) Thousand Oaks, CA: Sage Publications.

1. Explain comprehensive crisis management program (CCMP)? How can CCMP be developed?

2. How is social media changing crisis prevention efforts?

3. Explain the value of reputations?

4. How do you think perception gaps form? Does this inform how you would correct a perception gap?

5. Using the Jones and Chase Issues Management Model, apply it to a current crisis in the news?

6. Explain, the different social media categories identified in the course text?

7. Explain, how can risk develop into a crisis?

8. Explain, precrisis, crisis response, and postcrisis?

9. What steps would you take to take preventive action?

10. Compare the Ian Mitroff five phases of crisis management to the Richardson three phase of crisis management?

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