his particular advert could possibly offe Data Element Sets and develop a Standardized Care Map r a connection with women who feel trapped or disillusioned with their current situation or state of affairs. If that interpretation is perhaps too deep, it could literally, also be appealing to women who merely want a means of escape to a world that they dream of but will never actually have access to. It offers a world full of material success, social esteem, and ‘endless happiness’. Most of us today would love to be high-flyers who could jet off to dreamy island retreats where we are indulged in all the things we love including diamonds and a beautiful, sexy man at our beck and call. However, most of us will never have that so ‘Old Spice’ is offering a cheaper a Data Element Sets and develop a Standardized Care Map lternative – allows your man to at least smell like he is worth a million dollars. In our opinion the rhetorical situation includes three aspects: audience, purpose, and context In this case, the target audience is women who shop for their partners, or possibly the metrosexual man. It is intended to make the women want a man like Isaiah Mustafa and therefore, purchase the shower gel because if he will never look like him, he can at least smell like him. Construction This is a very cleverly put-together TV advert. It firstly, makes use of a very well-know actor, namely, Isaiah Mustafa, to appeal to the female audience. Secondly, and most importantly, this commercial is made with only one shot yet it portrays three totally different scen Data Element Sets and develop a Standardized Care Map es (discussed in more detail in the mise-en-scene discussion below). The first is a shower/bathroom scene, followed by an outdoor scene on a motor yacht a Data Element Sets and develop a Standardized Care Map nd the third is of the actor on a white horse. It is a colour TV commercial with no sub-headings or non-diagetic sound. This is rather unusual as most TV commercial adverts make use of non-diagetic sound to create an atmosphere that will enhance the persuasive quality of the advert. Even though this advert is made with only diagetic sound (the voice of the actor), it is more than enough to entice the female audience as Isaiah Mustafa was clearly equipped with a very manly, sexy and appealing voice (and that is not only my opinion!). Mise-en-scene: The construction of the shots within this advert is very clever and deceiving. Seeing as it offers three totally different scenes, one would think that it required several differing shots put together by various editing techniques. However, this advert appears to have only one shot. It starts with an establishing shot which is a wide angle, long shot used to set the bathroom/shower scene. The camera then slowly zooms in until it settles on a medium shot emphasising the physique of the protagonist. The camera then gives an illusion of tilting downwards which would be in line with the request for the viewer to look down but in actual fact it is stationer. The illusion of the camera tilting down seems to have been perfected by the removal of part of the mise-en-scene (shower/bathroom set). Once the bathroom set has been removed, the medium shot becomes a long s Data Element Sets and develop a Standardized Care Map hot which re-establishes the location of the next ‘scene’. The camera then dolly’s to the right as it follows the actor to the right side of the boat. The camera angle is still eye-level. The camera then zooms in to a medium shot and after a few seconds zooms out again to show the actor now sitting in a horse. >