Current strategic issues facingGames Industry
consider the current strategic issues facing the industry and the firm and report on the key trends that will affect the industry in the foreseeable future.
A guideline for the analysis is given below:
1. An analysis of the business environment of the firm. You should consider the main competitors and their competitive position; market details (value; share etc.); current trends in the market; future trends in the market. Evidence should be provided to support claims and information contained in the report.
2. You should provide an internal analysis of the firm giving details of its current strategic position and tactics. You should also consider the resources and capabilities of the firm and how they impact upon the success or otherwise of the firm.
You must make appropriate use of carefully selected tools and frameworks to help you to conduct and structure your analysis
It is not sufficient to just report on the basic facts (such as market share), although these are important. Analysis requires you to demonstrate an understanding of how key trends and developments are likely to affect the industry. Thus application of a tool or framework that only gives the current status of the industry and does not offer interpretation as to how this might change and what the affect on the industry might be is not adequate. Your opinions must be backed up by evidence.
Similarly you should look at company performance, resources and capabilities and assess these relative to the competitors.
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