consider the current strategic issues facing the industry and the firm and report on the key trends that will affect the industry in the foreseeable future.
A guideline for the analysis is given below:
1. An analysis of the business environment of the firm. You should consider the main competitors and their competitive position; market details (value; share etc.); current trends in the market; future trends in the market. Evidence should be provided to support claims and information contained in the report.
2. You should provide an internal analysis of the firm giving details of its current strategic position and tactics. You should also consider the resources and capabilities of the firm and how they impact upon the success or otherwise of the firm.
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