Critically assess the role of fathers in relation to family consumption. Drawing on specific examples evaluate the visual depiction of fathers in contemporary TV or print media (Provide images or links to specific campaigns)
Marshall, D., Davis, T., Hogg, M., Petersen, A. and Schneider, T. (2014) From
overt provider to invisible presence: discursive shifts in advertising portrayals
of the father in Good Housekeeping, 1950-2010. . Journal of Marketing
Management, 30, 15-16, November, 1654-1679.
Coskuner-Balli, G. and Thompson, C.J. (2013) The Status Costs of Subordinate
Cultural Capital: At-Home Fathers’ Collective Pursuit of Cultural Legitimacy through
Capitalizing Consumption Practices. Journal of Consumer Research, Vol. 40, No. 1
(June), pp. 19-41. http://www.jstor.org/stable/10.1086/668640?origin=JSTOR-pdf
Is this question part of your Assignment?
We can help
Our aim is to help you get A+ grades on your Coursework.
We handle assignments in a multiplicity of subject areas including Admission Essays, General Essays, Case Studies, Coursework, Dissertations, Editing, Research Papers, and Research proposalsHeader Button Label: Get Started NowGet Started Header Button Label: View writing samplesView writing samples