As a group (4 – 6), you are to either launch a new product/service onto the market, or to use your collective ideas to develop and re-launch an existing product/service.

These products/services are to offer the buying public an ‘added value’ over and above what is available on the market at present.

Areas you could possibly look into include performing:
1. A questionnaire to gauge reaction/demand/pricing policy of the product;
2. Competitor profiling;
3. Product launch strategy;
4. Strategy formulation.

The results of these findings will be presented both orally (approx 20-30 mins)

Note our product smart glass phone