Create a full-blown campaign that can build awareness of the magazine brand
Writing Assignment #3 (due for Class 7): Come up with a story idea that interests you and devise a 360 approach to it. Where would it appear in the magazine? Would it be a department story or a feature well story? What kind of sidebars would you add to the story to give it more service to the reader? What kind of promotion would you do online? What kind of support would you do through social media? Does this story idea have the potential to host an event? Who would be the advertisers you would approach to advertise in the issue (for example, if it’s a story about sweets, would you approach Mars to advertise in the magazine or would you ask them to do a video?) How would you market your idea? Is there a way to create a buzz with PR? Create a full-blown campaign that can build awareness of the brand and create a buzz in other media outlets and can attract advertisers. Think about how you the story, digital approach, marketing, advertising, tv, radio… Imagine why that advertiser would be interested in your brand and then convince them to advertise in your magazine. Find ways to excite them about your brand.