Paper , Order, or Assignment Requirements

Read this article about Ikea’s product pricing. https://fivethirtyeight.com/features/the-weird-economics-of-ikea/ (Links to an external site.)
Using your knowledge of pricing decisions and cost management what is Ikea doing with its prices? Think in terms of customers, competitors, and costs. How might Ikea be different than a traditional furniture store? How might you explain their international pricing decisions?

PS: This is for an accounting tutor please do not shake hands if you have no idea what pricing decisions and cost management is. This is not a research paper it is a discussion board question so i do not need cover page references and all that just go straight to answering the question