Corporate Strategy – Virgin Group
Order Description
Write a 4 page business analysis regarding Virgin Group’s corporate strategy to the vice president of corporate strategy. Include the following in your memo:
1) Analyze the corporate strategy of the firm, including product, geographical, and vertical scope in which it operates. Has the firm expanded from its initial product line or field of operation? Does the firm own vertically related activities along the value chain for its products? Does the firm employ any of the following three elements of corporate strategy: diversification, vertical integration, or globalization? Are global alliances an overall part of the corporate strategy?
2) Analyze the overall corporate structure and key management systems of the selected firm.
3) Analyze the strategic fit between the business and corporate strategies of the firm.