“Corporate Strategy Analysis & Development”

Type of Assessment: Case Study (Report Style)
Word length: 2500 – 3000 words

Students are required to complete a critical analysis of an organization’s corporate strategy (Theory).. Based on the analysis, students should then develop a proposed
strategy for the company for the next 5 to 10 years.
Students should choose one of the following organisations:
1. The Virgin Group or
2. The Walt Disney Company
Research the current and past (no further than 15 years) corporate strategies of the company of your choice and critically analyse these in relation to relevant
corporate strategy theory, and
Project into the future 5 – 10 years. What should your chosen organization do in order to be a strong global competitor in its markets?

Preparation: The topics covered in weeks 1-10 (inclusive) in the textbook will provide the foundation for this analysis.
Textbook: Grant, R, Butler, B, Hung, H & Orr, T 2011, Contemporary strategic management : An Australasian perspective, John Wiley and Sons Australia. ISBN:
9781742165547
Students are to make use of a “wide range of scholarly resources” to support their discussion and recommendations and reinforce or support an argument.
There is no mandated minimum number of resources that students must use, as they should be guided by the need to reinforce or support an argument rather than any
perceived need to meet a quota of references.
Presentation: Assignment Font: 11 point Arial or Times New Roman).