For this discussion, respond to the following:
•What are the general consumer characteristics (demographics, for example, age, gender, income, and occupation, and psychographics, for example, lifestyle and personality) for the car you drive?
•How do these same characteristics impact your consumer buying patterns in other areas such as the purchase of electronic devices?
•Are there significant similarities among purchasing decision making for these product lines? Are there significant differences? Why are these important for marketing leadership to know?
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