Read the below article from Construction News (14.01.2015) on three SMEs and their plans for 2015. For the purpose of this assignment, you need to choose one of the three companies addressed in the article and develop a comprehensive analysis of the company’s strategic position as well as the areas of growth. In more detail your assignment should address the following:
Part I: What does the article and any other sources (e.g. http://www.ardemolition.co.uk/ ; http://www.lakesmere.com/ and http://www.van-elle.co.uk/ ) reveal regarding the company’s business direction and focus. Assess several factors in the macro environment to identify how future issues might affect the company.
Part II: Analyse the construction industry with a particular focus on SMEs. Is the industry likely to be attractive for the company?
Part III: Considering the company’s capabilities, identify the organisation’s strengths and weaknesses and carry out a SWOT analysis. What is your conclusion from the SWOT analysis?
Part IV: Identify company’s strategic business units (SBUs) and discuss corporate strategy choices regarding potential growth areas for its different SBUs.
Part V: What are the current marketing strategies for the company’s market segments? Develop a marketing strategy for the corporate strategy choices suggested in Part IV.
For a custom paper on the above topic or any other topic, place your order now!

What Awaits you:

• On-time delivery guarantee

• Masters and PhD-level writers

• Automatic plagiarism check

• 100% Privacy and Confidentiality

• High Quality custom-written papers