1. Using appropriate academic models and concepts identify NYT’s core competences and capabilities and discuss their effectiveness in supporting the organization’s success to the date of the case (2009) (30%)

2. Either
a. Discuss the strategic options available to NYT over the five years from 2009, with particular reference to the external environment as it is described in the case, and compare this with your earlier analysis for Q1. You may wish to undertake independent research to bring the case up to date, in which case please comment and critique what the company actually did using suitable strategy tools and analyses (40%)
Or
b. Compare and contrast the NYT digital strategy with that of the Financial Times (FT) digital strategy (as explained in the video by the FT’s James Mann, featured in the module’s NILE site in Session 11 with a link) commenting on which you think is the most effective and why. (40%)

3. Applying suitable academic models, including but not limited to the Balanced Scorecard, explain how the NYT strategy could be evaluated and monitored, both before implementing (when choosing between different strategies) and after the strategy is launched. (30%)

Word Count: 2,500 words
(+ – 10% excluding cover and contents pages and appendices)

Notes

1. All references are Harvard.

2. In order to answer these questions you must carry out further research on NYT, however you must only use material drawn from credible sources such as: academic articles and texts; quality newspaper and business periodicals, e.g., the FT, The Economist and the official NYT corporate website. You should not use unreliable sources such as non-reviewed websites, e.g., Wikipedia.

here the comments of my supervisor after writing:
Your answer to Question 1 does not use any
academic models or concepts. So it is just your
opinion and even then you don’t actually identif y
what are the core competencies.
You have provided a reasonable answer to Question
2.In your answer to Question 3 you describe the BSC
but do not apply it to the NYT, nor do you use any
other model. Instead you state what the NYT should
do as a strategy, which is not what the question
asked you to do.
You have a reasonable ref erence list. It would have
been better if you included more academic journal
ref erences f rom the strategy f ield.
Grade: F+
2nd marker AP
Does not f ollow the recommended strategy process
with a look at internal and external f actors to see
FIT between them
Grade F+ agreed