You are to help with a secondary research and in depth write up of the competitive analysis of the US insulating industry/market. With these 3 companies put into consideration: Owens Cornings, Knauf Insulation and Masco Corp i.e they are the competitors.

This competitive analysis should identify the competition by product line and market segment. Please access the following characteristics of the competitive landscape:

1. Market share of the listed companies above and their various target markets/segment.

2. Why are the above listed companies successful?

3. What do their customers think of them?

4. What is their competitive advantage??

5. Their strengths and weaknesses??

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