You are required to evaluate, analysis and then compare and contrast the following issues.
- What service was done well by each of the service provider? Elaborate and point out several specific examples.
- For each service provider, what aspects of this services had a positive influence on your perceptions of the overall service experience? and similarly, what aspects of this service experience had a negative influence on your perceptions of the overall service experience? explain your answer in detail
- Which of the following characteristics (color, lighting, shapes, sound, smell) in each of the service providers physical evidence influenced your customer experience?
- What other aspects of the physical evidence were present?
- How did each providers use their physical evidence as a differentiator? To enhance the customer’s experience? To facilitate service delivery?
- What recommendations would you make to improve the customer service experience? Please provide one for each service provider.
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