Paper , Order, or Assignment Requirements

In preparing for this assignment, you will want to review the following videos:
? �White Papers: An Introduction to the Genre and Its Expectations,� from the Purdue OWL
? “What is a White Paper?” by Mak Pandit
You may take any of the following approaches:
? a white paper to an internal audience � written to individuals within an organization you work for or are a part of. The white paper might inform them about a trend in the field and/or to solve a problem in the organization.
? a white paper to an external audience � written to individuals in a particular industry or field of study, but not an organization you are a part of. The white paper could address a problem you are attempting to solve in the organization or to inform an external audience about a relevant trend.
? a white paper promoting a new product or service to potential customers. This is an example of a white paper to an external audience, but it features different rhetorical considerations than the typical white paper written to an external audience does.
Strategies to Consider for this Assignment:
Please follow these guidelines:
? have a focused topic
? write to an identified audience
if your white paper is to an internal audience, it might have a fairly narrow audience. For example, if you work in a hair salon and write a white paper promoting a new billing system for your salon, the audience will probably be the owner and manager of the hair salon.
o if your white paper is to an external audience, it could have a broad audience or a narrow audience. For example, if you do not work for a hair salon and you write a white paper promoting a new billing system for hair salons, the audience will probably be the various hair salons in your neighborhood.
o if your white paper is to promote a product or service to potential customers, it could have a fairly broad audience. For example, a white paper promoting a new taxi service in your neighborhood has, theoretically, all residents in the neighborhood as a potential audience.
? integrate thorough research
? make sure that you do not directly tell the audience what action it should take. Rather, offer background information that the audience can use to make a decision. Please include the following sections in your white paper:
? Executive Summary
? Introduction
? Previous Approaches
? New Findings
? Conclusion
? References