(*) an industry analysis; and (*) a competitive analysis. You may choose to utilize these analyses and others as relevant in a traditional Strengths, Weaknesses, Opportunities and Threats (SWOT) format. You should identify, describe, and evaluate the overall strategy of the firm and, if feasible and important to your assessment of the firm’s prospects, the functional strategies (i.e. financial, marketing, technological, manufacturing, etc.) being employed.

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