Target Marketing and Segmentation Dolnicar, Grün, and Leisch define target marketing and segmentation as a technique that entails the breakdown of a market into small and manageable segments that allow an entrepreneur to focus their marketing attention on a single or a few critical sections. Usually, such sections comprise clients and consumers whose desires andRead more about Target Marketing and Segmentation[…]

Impact of the Sarbanes-Oxley Act (SOX) Going public is a phenomenon that describes a situation where a private organization engages in its initial public offering (IPO) by offering to sell shares of its stock to the public to help the firm raise additional capital. There are several reasons that compel many privately held companies toRead more about Impact of the Sarbanes-Oxley Act (SOX)[…]

Kant’s moral philosophy states that the ideal moral principle, which he termed the categorical imperative (CI), is one that considers rationality as the standard measure for morality.  This principle completely opposes immoral behavior regardless of personal reasoning or interests. This implies that as human beings make their decisions, they should not allow natural desires toRead more about Kant’s Moral Philosophy in Gone Baby Gone[…]

Research states that self-awareness is a necessary component of social work practice (Kondrat, 1999). The three approaches to professional self-awareness are simple conscious awareness, reflective awareness, and reflexive awareness (Kondrat, 1999). These approaches agree with the concept of your personal identity and the assumptions of the person you are. On the one hand, simple consciousRead more about Self-awareness How Do I know who I am?[…]

The Oresteia Trilogy: Revenge or Justice Written by Aeschylus (ca. 525–456 BCE), “Oresteia: Agamemnon. Libation-Bearers. Eumenides” remains one of the greatest Athenian tragedies. The trilogy covers critical societal issues and depicts timelessness in addressing certain themes such as justice, revenge, family, betrayal, and religion, among others. Aeschylus uses different stylistic devices and characterization to developRead more about The Oresteia Trilogy: Revenge or Justice[…]

Walmart’s international strategy explained Walmart started in 1991 in Mexico City through a joint venture. It started expansion by opening over 2000 stores in Mexico, with a market share of at least 53% by 2013. It entered Canada in 1994 by acquiring almost all Woolco discount stores. It also commenced operations in the US andRead more about Walmart International strategy[…]

Rolls-Royce Holdings PLC has grown from an almost bankrupt corporation in the 1960s to one of the major aero-engine manufacturing companies that produce luxury cars and provide power systems for ships, aircraft, and land applications. Currently, the company has a global footprint in the provision of the power systems and serves 45 of the 50Read more about Analysis of Rolls-Royce Holdings PLC[…]

Over the past few decades, the emergence of the Internet and other disruptive innovations has influenced different sectors significantly. Financial technologies and innovations have impacted the banking sector, influencing banking operations immensely. The technologies continue to influence the development of new business models, processes, applications, and products, which have a material effect on financial marketsRead more about Banking is Essential, Banks Are Not[…]

Hacking at Global Payment As new technological advances take place novel risks and dangers crop out with these technologies. Technological evolution in internet connectivity has eliminated various barriers to communication in the business world (Michael, 2012). As such, many businesses have now adopted accounting information systems that help with management and monitoring of finances. TheseRead more about Hacking at Global Payment Inc.[…]