Trait Approach

Trait Leadership was the first leadership theory to be developed in the 1920s. The theory attempted to identify the common characteristics of effective leaders (Harvard Business Review, 2011). To this end, business leaders were measured, weighed and subjected to a battery of psychological tests to determine whether they possessed the right traits to be effective […]

Product-Harm Crisis

Define a product harm crisis. A product harm crisis entails a publicized event in which a particular product line is found to be defective or even dangerous (Heerde, Helsen, & Dekimpe, 2007). The crisis can distort a brand’s or company’s long-term favorable equality perception, devastate its hard-earned brand equity, cause significant market-share and revenue losses […]