Order Description

� The group project is a maximum 2,000-word case report
� Analyzes the business model innovation of digital company �Green Sky Credit�
� Case study is �https://www.greenskycredit.com�
� Analysis should cover:
� Product/Service
� The value proposition, considering the digital opportunity and revenue model;
� Platform characteristics, including multi-sidedness, control and competitive strategies;
� Market/Industry
� Market characteristics, including network effects, industry factors (5 forces) and value network;
� How disruptive the company has been/will be, and who has/would be disrupted;
� Protection Strategy
� How the company uses IP to protect and license its intellectual property.
� The group activities should provide the basis for the report.