1. (½-page). Summarize the company and its businesses.
2. (½-page). Define clearly and concisely the strategic challenges facing the industry
and firm today (you will need to update the case information with outside research in
this section – the case might be a few years old, but we are interested in the current
situation – please reference your sources).
3. (1- 1½ pages). Identify at least three strategic growth opportunities for the company.
For each opportunity, list the pros and cons using bullet heads. This should be the
major part of your write-up. Materials such as tables, quantitative analysis, may be
placed in appendices, not in the text. Do not repeat tables and material contained in the
case. Again, the current situation facing the company based on outside research to
answer this section.
4. (½ page). Write a brief recommendation, selecting one of your suggested growth
opportunities. Give a rationale for your choice.
5. (No limit). Appendices and bibliography.

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