Paper , Order, or Assignment Requirements

A completed one-page Creative Brief with a section-by-section explanation of why you have completed it in the way that you have.The template will not contribute to the overall word count for the assignment, but the section-by-section explanation will. The brief does not need to contain any academic referencing.

– Your assessment of how the campaign is designed to work. Does it seem to follow the strong or weak theory of advertising? Is the appeal emotional or rational? How does theform of appeal relate to the product category? This element of the Case Study must contain references to relevant academic texts.

– An analysis of the target audience for the campaign. Who do you think it is aimed at both demographically and psychographically? This element of the Case Study must contain references to relevant academic texts.

– An analysis of the range of media used in the campaign. How does this relate to the target audience? How do the different media reinforce one another? Is there a preferred route through the advertising message (e.g. are you meant to see the TV ad then visit the website)? Again, this element of the Case Study should contain academic references.