We are trying to start a health campaign as a project for our communication class. Our campaign is for obesity. Right now we are in phase 1 where we are researching the topic.

Campaign objective: lessening the effect of the Obesity Epidemic among low income families in the state of New York.

Task: write a one page on Campaign Target Audience Analysis :
• Who are you trying to reach? Why?
o Low income families/mothers
• What elements of your campaign will “speak” directly to your audience?

Write a one page on the demographic we are focusing in which is low income families/ mothers and why we would choose them as our target. Also, answer the question of what elements of our campaign will speak directly to our audiences.

Please provide multiple sources for APA.