Baldwin was a part of a much bigger corporation known as MediaCorp Inc. and in this market it had a virtual monopoly.Because of the increasing pressure of clinics, non-profit organizations and hospitals, the Monopolies commission slowly began to alter its focus towards MediCorp. Then MediCorp was split into 6 equal firms namely; Chester, Baldwin, Andrews, Digby, Erie and Ferris. All of these firms hired new BODs and young executives( Manager’s Guide 2015).Baldwin Company is involved in the development, selling and design of devices for genetic testing to the medical industry.

Provide a critical analysis of the changing strategic environment and company performance.
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