The Magazine is designed for the International students in the university and it’s a free magazine, profits could be obtained from the advertisement: American appeals and other youth brand product
Business plan 1000 words
Write a 1,000-word business plan, summarising your product, your market research, business strategy, and operational planning, and present it in a way that could persuade investors to put money into your business.
Does the plan include all these elements?
1. Why this: summary of magazine concept, USP, print, online, social media, brand extensions
2. Why me: strengths, achievements, previous experience
3. Why now: market analysis, including analysis of 2 main competitors
4. Target audience, including reader profile. Who will read your magazine?
5. Circulation: Your initial print run
6. Frequency: How often will you publish? – monthly, fortnightly, weekly?
7. Cover price: Cost to the reader
8. Distribution methods: Subscription and news-stand, direct or targeted?
9. Revenue streams: Where will profits come from?
11. Typical advertisers
How realistic is the business plan?
How persuasive is the plan?
Quality and depth of research
Quality of writing and expression.
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