A comprehensive business plan for a new start-up venture focusing on a new product or service in the retail industry produced on a group basis

Outcomes:
1. Demonstrate an understanding of the theories surrounding SME development/growth/survival and how they relate to the wider environment of business support and economic development.
2. Assess the relevance and impact of Government initiatives in relation to the needs of SMEs, especially during start up phases.
3. Develop and evaluate business plans taking into account issues such as time management, business/market research, team management (including co-ordination and delegation), and presentation skills.

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