A. MARKETING PLAN ( pricing, distribution, promotion, product forecasts and controls) IN DETAILS BELOW:
1. Describe market conditions and strategy related to how the products and services will be distributed, priced and promoted.
2. describe research evidence, specific forecasts for a product or service, budget and appropriate controls needed for marketing strategy decisions.
3. potential investors regard the marketing plan as critical to the success of the new venture.

B. ORGANIZATIONAL PLAN ( Form of ownership, identification of partners or principal shareholders, authority of principals, management team background, roles and responsibilities of members of organization) IN DETAILS BELOW:
1. Describes form of ownership and lines of authority and responsibility of members of new venture, cvs, organizational chart.

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