Branding, Pricing, and Distribution

Continuing to build your marketing plan, this assignment focuses on branding, pricing, and distribution of your product and service.

Write a three to four (3-4) page paper in which you:

  1. Create the domestic and global product branding strategy.
  1. Determine and detail the optimum pricing strategy.
  1. Examine how your pricing strategy supports your branding strategy.
  1. Prepare a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well).
  1. Discuss whether a push or pull strategy will be used, justify your rationale.
  1. Discuss how the distribution strategy fits the product / service, target market, and overall marketing strategy for the company
  1. Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment

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