Continuing to build your marketing plan, this assignment focuses on branding, pricing, and distribution of your product and service.
Write a three to four (3-4) page paper in which you:
- Create the domestic and global product branding strategy.
- Determine and detail the optimum pricing strategy.
- Examine how your pricing strategy supports your branding strategy.
- Prepare a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well).
- Discuss whether a push or pull strategy will be used, justify your rationale.
- Discuss how the distribution strategy fits the product / service, target market, and overall marketing strategy for the company
- Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment
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