Continuing to build your marketing plan, this assignment focuses on branding, pricing, and distribution of your product and service.

Write a three to four (3-4) page paper in which you:

1. Create the domestic and global product branding strategy.

1. Determine and detail the optimum pricing strategy.

1. Examine how your pricing strategy supports your branding strategy.

1. Prepare a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well).

1. Discuss whether a push or pull strategy will be used, justify your rationale.

1. Discuss how the distribution strategy fits the product / service, target market, and overall marketing strategy for the company

1. Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment

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