Paper , Order, or Assignment Requirements

Answer the following questions about BMW in Thailand:
• What financials can we get online?
o Profitability by model
o Logistics costs by model
o Shipping costs
• Cost structure of cars sold:
o Labor
o Raw materials
o Tariffs
• Where does BMW do business now
• Market share by BMW product in each country
• Where BMW has production facilities and what’s made there
• Target market – demographic of buyer (age, wealth, etc.)
• History of company
• Critical success factors (good decisions that grew them, bad that didn’t, etc)
• Industry trends (auto and motorcycle)
• Current tier 1 and 2 suppliers (or capabilities) – location, shipping and logistics considerations
• Top 3 competitor analysis – where doing well
• BMW Mission, Vision, Strategic Plan
• Hot or cold markets