In the first study, the effect of red and blue colors on avoidance motivation and approach motivation was investigated.
The first concept that was in the first study involved giving the participants anagrams that had target words in them then response time was recorded. The operationalization in the study is valid as it will help in determining how the members reacted.
The variables that were measured included the dependent and the independent variable. The independent variables are the red, blue or the neutral background. The dependent variables were 12 anagrams with target words. The response time was a dependent variable in this study.
The results for this study were that Red color can activate avoidance approach. Those who were in blue condition showed greater preference for approach-oriented brands. The study therefore is supported by H1
H0 Red doesn’t color activates avoidance, H1 Red color activates avoidance
69 participants solved a series of 12 anagrams
I would be convinced if the results were statistically significant. This is because the number of people in the study was large enough to produce reliable results.
The concept of the effect of colors on the quality of responses was examined
The conceptualization in this study included giving the participants a list of words to study then they are told to recall as many as they could. The conceptualization is valid as from the words selected, conclusions can be made
Just like the first study, the independent variable was the red, blue or the neutral background color. List of words to study was the dependent variable. Another dependent variable was brick uses.
The results for this study were that red color led to superior performance on the detail oriented tasks while blue gave better results on more creative tasks. The study is also supported by H1
H0 Colors doesn’t affect the quality of performance, H1 Color affects the quality of performance
208 participants engaged in memory exercises
I would be persuaded to believe this study. The sample is large enough, and the study is practical
The various motivations that are activated by colors
By asking the participants whether items in a pair were similar or identical. This way of conceptualizing a study also helps in coming up with good results. It is, therefore, valid.
The independent variable in this study was also the computer background. The dependent variables for this study were the set of items with a pair of names or addresses
The result for this study was that alternative motivations are activated by color. The study is therefore supported by H1.
H0 red color does not activate an approach motivation, H1 Blue activates an approach motivation
118 people examined sets of items that had a pair of words. They were to identify similar words.
The practicality of this study makes me believe it. I would, therefore, be persuaded.
The concept examined is the response rate for the anagrams
The operationalization of the fourth concept involved instructing the participants to design toys. Those who design better toys responded quickly to the anagrams. The method of conceptualization is, therefore, valid.
The independent variable in this study was the 20 red or blue parts that were given to the participants of the study. The dependent variable, on the other hand, were the sheet of paper that had drawings of 20 different parts. They were to use it to draw a toy.
This study found out that those in blue conditions respond faster to approach-related anagrams and thus showed a higher score on originality as well as novelty. The H1 therefore supports this study.
H0 People in blue conditions don’t show higher score on originality and novelty, H1 People in blue conditions show higher score on originality and novelty
42 participants designed toys
42 people cannot be manipulated easily so as to come up with results. The study can, therefore, convince me.
This study inspected the effect red and blue colors in evaluating messages
The concept of persuasive message evaluation was operationalized using two versions for an ad for the camera. The results produced used in knowing how the people respond to different conditions. It is, therefore, valid.
Independent variable was the red or blue background. The dependent variables were two versions of camera adverts
This study found out that the participants in blue condition gave favourable evaluations of adverts showing remotely related associations as opposed to red color. This study therefore was in agreement with H1
Ho Favorable evaluations are not found when adverts that have visuals showing remotely related associations are used, H1 Favorable evaluations are found when adverts that have visuals showing remotely related association are used
161 participants evaluated two camera adverts
The study seems authentic and, therefore, I would be convinced by the results
This study examined the differential effects of blue versus red color
The concept was operationalized by asking the participants to choose a color that they thought would enhance their performance of a given task. The operationalization is reliable as the practice here is one that can be relied on
Independent variable was the white background computer screen. The red and blue colors were the dependent variables.
The results of this study were that many people though that blue color would help in enhancing their performance. This study is also supported by H1
H0 red color does not enhance performance, H1 Blue enhances performance
68 participants were told to choose colors that affect their performance
Having followed the whole process, I think I would be convinced by the study. The results produced are authentic.
Mehta, R., & Zhu, R. (2009). Blue or Red? Exploring the Effect of Color on Cognitive Task Performances. Science, 323, 1226-1229. doi:10.1126/science.1169144
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